01 / THE BASELINE
FIRST, WE
AGREE WHERE
YOU ARE.
A meaningful promise starts with a clear picture of today.
We agree your current organic enquiry baseline and the period we’ll use for comparison. That gives us a shared starting point.
Count the right thing.
We also agree what counts as an organic enquiry and how it will be tracked. Visits, clicks and enquiries are different things.
One baseline. Agreed together.
02 / THE TARGET
THEN, MAKE
50% MORE
MEAN SOMETHING.
A target you can understand. A result we can measure against.
The promise is 50% more organic enquiries against the agreed baseline.
An illustration, not a client result. Your baseline and comparison method are agreed in writing, including how a low or zero starting point is handled.
A specific target for your business.
03 / THE WINDOW
A START.
A FINISH.
90 DAYS.
The promise comes with a timeframe.
We agree the start and end dates of the 90-day measurement window before work begins. The way we track enquiries is agreed at the same time.
Keep the comparison clear.
The baseline, the enquiries that count and the measurement window belong in the same written scope.
A defined start. A defined end.
04 / OUR WORD
OR YOU
DON’T PAY.
The commitment needs to be as clear as the target.
Your written scope makes “you don’t pay” specific to your business.
- 01The fees covered by the promise.
- 02The payment arrangement.
- 03What happens if the agreed target is missed.
This page sets out the promise. The final written scope confirms how it applies to you.
Our word, made explicit.
05 / YOUR AREA
ONE PARTNER.
ONE AREA.
YOUR CORNER.
A commitment to your business and the area you serve.
We work with one partner per area. Together, we define the service category, geographical boundary and duration of that commitment.
Make the boundary clear.
We’ll confirm availability when we talk. Your written scope sets out how the local commitment applies to your business.
A defined place in the partnership.
